Future of Sex

Written by Ziauddin Sardar

It's just mechanics; Viagra is just the start: we'll soon have pills that make you feel deep love and video games that give good vibrations. Welcome to the masturbatory society.

Is your sex life normal? The question was raised recently on the Oprah Winfrey Show. Tell us, the show asked its 20 million viewers, what turns you on, what turns you off, and what makes good sex.

The problem with such questions is that there are no "normal" answers. The normal is problematic because our ideas about sex have changed fundamentally. What constitutes normal is constantly refurbished. Its boundaries shift rapidly, and continue to shift. So what was abnormal yesterday--say, pornography--becomes normal today. And what is shunned today (say paedophilia) may just as easily become normal tomorrow.

One huge jump was provided by Viagra (sildenafil citrate). In less than six years since the impotence pill came on the market, Viagra (sildenafil citrate) and its competitors, Levitra (vardenafil HCI) and Cialis (tadalafil), have transformed sexual norms and practices. As Meika Loe argues in The Rise of Viagra (New York University Press), it has redefined the concept of normal and changed the language of sex.

From the beginning, this was a treatment branded and marketed as normal. Impotence was called "erectile dysfunction", or simply ED--a common condition, as the football legend Pele assured us in TV ads, but not normal. Moreover, it did not arise from psychological causes or physical damage; rather, it was a simple medical condition rectified by a pill. Suddenly, drug company surveys discovered that more than half the US adult male population suffered from ED; figures for Europe were not far behind.

So if you can't get it up because you're pissed, stressed out, simply not in the mood or no longer find your partner attractive, you are actually suffering from a disease. And like all diseases, it must be cured. The cure is to swallow a pill and have sex no matter what, any where, any time, whenever. This has now become the norm.

Viagra is another step in stripping sex of all its complexity. Sex has been reduced to a simple question: for men, "how big?"; for women, "how long?". Combine these conundrums with other features of a market economy, such as availability on demand, choice, flexibility to mix'n'match, and we have new definitions of sex and love and of what it means to be human.

Today, to be normal, humans have sex right up to their last breath. It's the way to go. Sex is no longer the indulgence of the young. Nowadays, it is people over 50 who are having the most sex. With demographic shifts, high divorce rates and early retirement, the erstwhile golden generation of Sixties swingers who let it all hang out are now the "silver singles" (as they are called in America). The preoccupations of their youth have been sustained through their later years by medical enhancements. The wet dreams of 60-year-olds, who turned on to chemical enhancement in the Sixties, are a manifest example of future normality for us all.

What Viagra actually treats is loss of male power. In a confusing, depersonalising world busy reassigning status, regendering the social order, manipulating the ever-increasing demands of a commodified existence, sexual potency is the last bastion. Men, who have lost status and power almost everywhere, from workplace to home, must repair to the bedroom. Only there can they find the redemption of their true nature.

However, in an age of sexual equality, men cannot be left alone with their predicament. The other half of humanity, too, finds it is not exempt from malfunction. Just a few months ago, the disease "female sexual dysfunction" hit the headlines. But female sexuality being what it is, women probably need something more than a pill. Simple enhanced blood flow, as laboratory tests have shown, is not good enough. So a female Viagra won't do the job as well as a vibrator or a dildo--soon to be widely and cheaply available from a Boots near you. A vibrator outperforms even a man on Viagra.

More serious aids to female performance are in the pipeline. In the next few years, patches and drugs to enhance vaginal lubrication and sensitivity will become available. A US surgeon has already patented a pacemaker-sized device which, implanted under the skin, triggers an orgasm. Last month, clinical trials for the device were approved by the US Food and Drug Administration. Within a decade, it will be normal for every woman to have a perpetual orgasm whenever she wants it, wherever she needs it.

Love, too, will be available on demand. Recent research on love suggests that it consists of three basic biochemical elements. First, testosterone--which produces lust. Second, a group of amphetamine-like chemicals (dopamine, noradrenaline and phenylethylamine) produces feelings of euphoria that lead to infatuation. Third, if a relationship survives the first two rushes, a new biochemical response emerges, based on oxytocin, vasopressin and endorphins. This produces feelings of intimacy, trust and affection. Pharmaceutical companies are currently working on this third phase. So a "love pill" that modulates your subtler emotions and takes you straight to deep feelings of intimacy, trust and affection is just over the horizon. Science will fulfil the fairy tale. It will come up with a genuine love potion.

Where your sexual desires are normal and available on-demand

The sexual liberation of every woman and man approaches its apotheosis: availability on demand with peak performance, assured gratification and enduring emotion. But much more has been let out of the bottle. The physical and psychological barriers to sex, identified as the ultimate metaphor for all the ills of humanity, had to be overcome. The consequence is that most sexual taboos have evaporated. No matter how dark your thoughts, how unethical your desires, how absurd your fetish, everything is normal. Your desire to dress up as a stuffed toy, your dreams of having sex with obese or dead people, your obsession with plastic or rubber, your fixation with asphyxiation--all that is sexually driven is OK.