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Creating a Social Network Image: Who Are You, Really? - Who Are You, Really?

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"Who we are is reflected by the people we associate with," Manago said. "If I can show that all these people like me, it may promote the idea that I am popular or that I associate with certain desirable cliques."

Not much remains private.

"You can be at a party or any public place, and someone can take a picture of you that appears on Facebook the next day," Manago said.

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However, Graham said, the social networking sites can also strengthen relationships. He also said many people have "second-tier friends that they may have met once but would not have stayed in touch with if not for the MySpace or Facebook networks."

The study by Manago, Greenfield and Graham, along with co-author Goldie Salimkhan, a former UCLA psychology undergraduate major, was based on small focus groups with a total of 11 women and 12 men, all UCLA students who use MySpace frequently.

One male student in the study said of MySpace, "It's just a way to promote yourself to society and show everyone, 'I'm moving up in the world, I've grown. I've changed a lot since high school.'"

How honestly do people present themselves on these sites?

Another male student in a focus group said, "One of my friends from high school, I saw her profile and I was like, 'Whoa, she's changed so much from high school,' and I see her this summer and I'm like, 'No, she's exactly the same!' Her MySpace is just a whole other level."

"Just at the age where peers are so important, that's where social networking — which is all about peers — is very attractive," Greenfield said. "Just at the age where you're exploring identity and developing an identity, that's where this powerful tool for exploring identity is very appealing. These sites are perfectly suited for the expanded identity exploration characteristic of emerging adults."

Another study in the special issue of the journal, conducted by Larry Rosen of California State University, Dominguez Hills, and colleagues Nancy Cheever and Mark Carrier, shows that parents have high estimates of the dangers of social networking but very low rates of monitoring and of setting limits on their children.

Rosen and his colleagues found that a parenting style that is marked by rational discussion, monitoring of children, setting limits and giving reasons for the limits is associated with less risky online behavior by children.

Greenfield advises parents of adolescents not to give their child a computer with Internet access in his or her bedroom.

"But even with a computer in a family room, complete monitoring is impossible," she said. "Children have so much independence that parents have to instill a compass inside them. Seeing what they are doing on the computer and discussing it with them is a good way to instill that compass."

In an additional study in the journal that highlights the beneficial nature of Facebook "friends," Charles Steinfield, Nicole B. Ellison and Cliff Lampe of Michigan State University examine the relationship between Facebook use and social capital, a concept that describes the benefits one receives from one's social relationships. They focus on "bridging social capital," which refers to the benefits of a large, heterogeneous network — precisely the kind of network these sites can support.

Their article argues that there is a direct connection between students' social capital and their use of Facebook, and using data over a two-period, they found that Facebook use appears to precede students' gains in bridging social capital.

They also found that Facebook use appears to be particularly beneficial for students with lower self-esteem, as it helps them overcome the barriers they would otherwise face in building a large network that can provide access to information and opportunity.

"Young people do seem to be aware of the differences between their close friends and casual acquaintances on Facebook," Steinfield said. "Our data suggest that students are not substituting their online friends for their offline friends via Facebook; they appear to be using the service to extend and keep up with their network."

Source: University of California - Los Angeles (2008, November 22). Crafting Your Image For Your 1,000 Friends On Facebook Or MySpace.

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