Urbanization and industrialization pulverized the structure of the family, by placing it under enormous pressures and by causing it to relegate most of its functions to outside agencies: education was taken over by schools, health - by (national or private) health plans, entertainment by television, interpersonal communication by telephony and computers, socialization by the mass media and the school system and so on.

Devoid of its traditional functions, subject to torsion and other elastic forces - the family was torn apart and gradually stripped of its meaning. The main functions left to the family unit were the provision of the comfort of familiarity (shelter) and serving as a physical venue for leisure activities.

The first role - familiarity, comfort, security, and shelter - was eroded by the global brands.

The "Home Away from Home" business concept means that multinational brands such as Coca-Cola and McDonalds foster familiarity where previously there was none. Needless to say that the etymological closeness between "family" and "familiar" is no accident. The estrangement felt by foreigners in a foreign land is, thus, alleviated, as the world is fast becoming mono-cultural.

The "Family of Man" and the "Global Village" have replaced the nuclear family and the physical, historic, village. A businessman feels more at home in any Sheraton or Hilton than in the living room of his ageing parents. An academician feels more comfortable in any faculty in any university than with his own nuclear or immediate family. One's old neighborhood is a source of embarrassment rather than a fount of strength.

The family's second function - leisure activities - fell prey to the advance of the internet and digital and wireless telecommunications.

Whereas the hallmark of the classical family was that it had clear spatial and temporal coordinates - the virtual family has none. Its members can (and often do) live in different continents. They communicate by digital means. They have electronic mail (rather than the physical post office box). They have a "HOME page". They have a "webSITE".

In other words, they have the virtual equivalents of geographical reality, a "VIRTUAL reality" or "virtual existence". In the not so distant future, people will visit each other electronically and sophisticated cameras will allow them to do so in three-dimensional format.

The temporal dimension, which was hitherto indispensable in human interactions - being at the same place in the same time in order to interact - is also becoming unnecessary. Voicemail and videomail messages will be left in electronic "boxes" to be retrieved at the convenience of the recipient. Meetings in person will be made redundant with the advent of video-conferencing.

The family will not remain unaffected. A clear distinction will emerge between the biological family and the virtual family. A person will be born into the first but will regard this fact as accidental. Blood relations will count less than virtual relations. Individual growth will involve the formation of a virtual family, as well as a biological one (getting married and having children). People will feel equally at ease anywhere in the world for two reasons:

1. There will be no appreciable or discernible difference between geographical locations. Separate will no longer mean disparate. A McDonald's and a Coca-Cola and a Hollywood produced movie are already available everywhere and always. So will the internet treasures of knowledge and entertainment.
2. Interactions with the outside world will be minimized. People will conduct their lives more and more indoors. They will communicate with others (their biological original family included) via telecommunications devices and the internet. They will spend most of their time, work and create in the cyber-world. Their true (really, only) home will be their website. Their only reliably permanent address will be their e-mail address. Their enduring friendships will be with co-chatters. They will work from home, flexibly and independently of others. They will customize their cultural consumption using 500 channel televisions based on video on demand technology.

Hermetic and mutually exclusive universes will be the end result of this process. People will be linked by very few common experiences within the framework of virtual communities. They will haul their world with them as they move about. The miniaturization of storage devices will permit them to carry whole libraries of data and entertainment in their suitcase or backpack or pocket.

It is true that all these predictions are extrapolations of technological breakthroughs and devices, which are in their embryonic stages and are limited to affluent, English-speaking, societies in the West. But the trends are clear and they mean ever-increasing differentiation, isolation and individuation. This is the last assault, which the family will not survive. Already most households consist of "irregular" families (single parents, same sex, etc.). The rise of the virtual family will sweep even these transitory forms aside.

next: The Offspring of Aeolus On the Incest Taboo