Narcissistic Branding and Narcissistic Contagion

Question:

Can inanimate objects serve as Sources of Narcissistic Supply?

Answer:

The Discarder

Any thing can serve as a Source of Narcissistic Supply, providing that it has the potential to attract people' attention and be the subject of their admiration. This is why narcissists are enamoured of status symbols, i.e., objects, which comprehensively encapsulate and concisely convey a host of data regarding their owners. These data generate a reaction in people: they make them look on, admire, envy, dream, compare, or aspire. In short: they elicit Narcissistic Supply.

But, generally, discarder narcissists do not like souvenirs and the memories they foster. They are afraid to get emotionally attached to them and then get hurt if the objects are lost or stolen or taken. Narcissists are sad people. Almost anything can depress them: a tune, a photograph, a work of art, a book, a mental image, or a voice. Narcissists are people who divorced their emotions because their emotions are mostly negative and painful, coloured by their basic trauma, by the early abuses that they suffered.

Objects, situations, voices, sights, colours provoke and evoke unwanted memories. The narcissist tries to avoid them. The discarder narcissist callously discards or gives away hard-won objects, memorabilia, gifts, and property. This behaviour sustains his sense of omnipotent control and lack of vulnerability. It also proves to him that he is unique, not like "other people" who are attached to their material belongings. He is above it.

The Accumulator

This kind of narcissist jealously guards his possessions - his collections, his furniture, his cars, his children, his women, his money, his credit cards...

Objects comfort this type of narcissist. They remind him of his status. They are linked to gratifying events and, thus, constitute Secondary Sources of Narcissistic Supply. They attest to the narcissist's wealth, his connections, his achievements, his friendships, his conquests, and his glorious past. No wonder he is so attached to them. Objects connected with failures or embarrassments have no place in his abode. They get cast out.

Moreover, owning the right objects often guarantees the uninterrupted flow of Narcissistic Supply. A flashy car or an ostentatious house help the somatic narcissist attract sexual partners. Owning a high powered computer and a broadband connection, or a sizable and expensive library, facilitate the intellectual pursuits of the cerebral narcissist. Sporting a glamorous wife and politically correct kids is indispensable in the careers of the narcissistic politician, or diplomat.

The narcissist parades his objects, flaunts them, consumes them conspicuously, praises them vocally, draws attention to them compulsively, brags about them incessantly. When they fail to elicit Narcissistic Supply - admiration, adulation, marvel - the narcissist feels wounded, humiliated, deprived, discriminated against, the victim of a conspiracy, and generally unloved.

Objects make the accumulator narcissist. They are an integral part of his pathology. This type of narcissist is possessive. He obsesses about his belongings and collects them compulsively. He "brands" them as his own. He infuses them with his spirit and his personality. He attributes to them his traits. He projects to them his thwarted emotions, his fears, his hopes. They are an integral part of him, inseparable, providing emotional succour.

Such a narcissist says: "My car is daring and unstoppable", or "How clever is my computer!", or "My dog is cunning", or "My wife craves attention". He often compares people to the inanimate. Himself he regards - literally, not only figuratively or metaphorically - as a computer or sex machine. His wife he views as some kind of luxury good.

Accumulators and Narcissistic Handles

Still, not all narcissists are like this. Accumulator narcissists take to objects and memorabilia, to voices and tunes, to sights and to works of art as reminders of their past glory and of their potential future grandeur. Many narcissists collect proofs and trophies of their sexual prowess, dramatic talent, past wealth, or intellectual achievements. They file them away almost compulsively. These are the Narcissistic Handles.

The Narcissistic Handle operates through the mechanism of narcissistic branding.

An example: as far as the narcissist is concerned, objects, which belonged to former lovers, are "stamped" by them and become their full-fledged representations. They become fetishes. By interacting with these objects, the narcissist recreates the narcissistic-supply-rich situation, within which the objects were introduced into his life in the first place.