January 4, 2000 --- 12:31 AM
EST
Fitness vs. Shape
for the February 2000 issue? Skip Fitness, get Shape. Fitness
is getting worse and worse. I was really annoyed with how little in depth
reading there was and how the tidbits were inane. One tidbit was how this
person makes herself feel better by comparing herself to people she sees
in the park and how "compared to a lot of people I look pretty darn
good!" How is this kind of thinking good? How does it make you a
better person? You are basing your esteem and how you feel about yourself
not by reaching in and embracing who you are but how you perceive your
attractiveness compared to other people. Lookism. Where looks are valued
more than substance. Where the perceptions are more important than the
actualities.
Um. Yah.
The article that really made
me pitch a fit was one called "Target Your Body Type." The copy
was mostly fluff advice like what workout you should do if you are this
shape and what you should ignore. Blurbs, not in-depth copy here. That's
another thing, too many tidbits and not enough in-depth reporting anymore
in Fitness.
All the advice under all the
body shapes in the article article could have been made more useful and
written up with less of a lookist slant but then it would have taken less
space and I think they were trying to stretch a "filler"
material into an actual full spread article. They are hurting for content,
IMHO!
The article at first glance
comes off as trying to be some helpful guide but once you apply critical
thinking it still subversive to positive self-esteem. That makes me
angry.
They
chose to illustrate the article with naked women. I found that offensive.
I don't care they were silhouetted, I still found it offensive.
I think the naked body is beautiful,
and nakedness itself doesn't give me a problem. It does though, if you are
going to be exploiting the naked form to cause shame or make people feel
bad or try to categorize people by their looks. They hit us when we are
vulnerable -- thinking about ourselves naked.
I would have thought looking
at the shapes lovely if they illustrated an article about building
self-esteem, cultivating many beauty ideals, appreciating shape
uniqueness. With carefully chosen wording to nurture, to give the women
who read it the start of self-respect, the desire to care for and nurture
their existing bodies and view their bodies as an integral part of
themselves.
Instead these naked shapes
were set against the article about working to "fix" whatever
they said was wrong with that shape. It sends readers scurrying to compare
if they are the "good" shape or one of the "bad"
shapes. It makes them loathe themselves. Doesn't build esteem but erodes
it. Encourages this fragmentation of self where the body you inhibit is
not part of the real you just this thing that torments you that you
are stuck with that you feel obligated to reshape emotionlessly like ti
was clay rather than nurture like it was the living entity it is. It's
YOU!
As soon as you call this shape
the "balanced body" and hold it up as the ideal and this
other shape "thin but flabby" or "Fit but fleshy" --
perfectly fine women are going to be checking themselves out against the
photos to see if they are the "right" kind of slender --
"balanced" or "thin but flabby" or too chunky or too
whatever. Like they aren't as valuable as people now because they aren't
like the ideal model. They not only not have the "right"
shape, their own shapes are unbalanced! Oh no!
I'd like to think no one
would be trying to identify with the models in this article and everyone
who came across it would shout "Lookist crap! Argh!" and then
turn the page and not care. But I found myself doing it, getting sucked
in, trying to figure out which model I was closest to -- mentally
comparing my naked body to the women on the pages before I realized I was
doing it. Then I got mad when I caught myself getting sucked into that
kind of thinking. I HATE that kind of thinking.
That kind of lookist,
comparative road to self-criticism kind of thinking.
Oh, man, my thighs are
too fat to be a "balanced body." I must be "fit and
fleshy" and that is bad! Oh no! I must suck! Look at her! She's
pretty! That means I am ugly.
They handled the biggest
model shape with little tact or sensitivity. To wit:
Out of Shape and
Overweight: There is no hiding the fact that you have weight to lose
(like our 5' 7 1/2". 210 lb model here.) When it comes to exercise,
you tire easily and feel uncoordinated.
In other words, if you are this
tall and weigh this much or more you are this huge blob without any
grace at all. Be larger than this still and you just suck you cow
you. Is that what we are
trying to say here? Why did we all of a sudden start listing heights and
weights now with this model? Huh?! The two more slender
models had no such info printed with them.
And what about body language?
Why is the largest model posed in these shameful looking poses? Looking
down with her back to us in the main spread and then on her own page she
is giving us a side view of herself, looking down with her hand up like
she is trying to push our looking at her away. She's got nothing to be
ashamed of for being the size she is. Why do they pose her like
that?
The copy across the large
model's body reads "Gain energy and body confidence!" Well how
is this poor model going to do that if we are slamming her like that in
the other copy next to her? Printing that caption directly on her body
implies that she has no energy and has no body confidence because she is
bigger than the other models. She's been labeled in all senses of the
word.
Sheesh.
Maybe she is strong and a
wonderful dancer and way more graceful than us with buckets of pep and
energy and joie de vivre. Who are we to tell her she
"obviously needs to lose weight." For what? If she is sick from
excess weight that's her and her doctor's business! She is otherwise
groovin' -- why bug her?! The fitness tips for this shape were to ignore
"hard workouts, complicated fitness classes, sports that require
advanced skills."
Shouldn't it be people who
have not been working out of ANY shape ignore that stuff? Why paste this
info with the largest model? Why single her out as the one who shouldn't
get to try out advanced stuff? How do we know she's not a gym rat? Why do
we assume she's some lazy couch bitch because of her size?!
Lookist and weightist!
Argh! ARGH! AAAAARRRRGH!
Not only does it invite
self-loathing towards oneself, it invites treating others with disdain --
all based on looks, appearances.
This article just yanked all
my chains. Bleah. Who wrote that article? Why did the editor ok it? Why
did it get printed? Grrrrrrrr!
Not that I expect magazines
to be the only great moral compass for my life, but jeez!
~Astrophe
  
Book: Deadly
Persuasion: Why Women and Girls Must Fight the Addictive Power of
Advertising by Jean Kilbourne
top
about
| journal archives | body
project | photo gallery
| e-mail
|