US FDA Says Pfizer Schizophrenia Drug Ad Misleading

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US FDA Says Pfizer Schizophrenia Drug Ad Misleading

(August 13, 2007) --

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WASHINGTON, (Reuters) - A Pfizer Inc. advertisement for schizophrenia drug Geodon omitted important risk information and contained unsupported claims that it was better than another drug, U.S. regulators said in a letter released on Monday.

The Food and Drug Administration said the ad, which appeared in a medical journal, was misleading. The agency sent a letter to Pfizer that was dated July 16 and posted on the FDA Web site on Monday.

By Lisa Richwine
Source: Reuters

Last updated: 08/07

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