

PsychNews
International, Vol. 2, May-June 1997
BAIT AND SWITCH IN PROJECT MATCH:
WHAT NIAAA RESEARCH ACTUALLY SHOWS ABOUT ALCOHOL TREATMENT
Stanton Peele
Morristown, NJ
ABSTRACT
Project MATCH was an extremely expensive clinical trial in which a volunteer,
selected group of mainly alcohol dependent patients who had a small number of
outpatient sessions of three different types of therapy with a highly trained
and monitored staff reduced their drinking substantially over a year period.
However, the primary purpose of the study was to show that alcoholics with
different profiles will respond better to different sorts of treatment, so that
overall outcomes can be improved by proper matching of alcoholics with treatment
type. Project MATCH results disproved the matching hypothesis, which prominent
clinical researchers had pushed for years (Allen & Kadden, 1995; IOM, 1990;
Mattson, 1994; Miller, 1989).
In MATCH's aftermath, NIAAA director Enoch Gordis and other MATCH
representatives touted the surprisingly good overall outcomes in the study,
which they interpreted to show that alcoholism treatment as delivered in the
U.S. (which in over 93 percent of centers is 12-step treatment; Roman &
Blum, 1997) produces good results. This conclusion is unfounded. Indeed, a
concurrent community study (NLAES) by the NIAAA revealed results of treatment as
actually experienced in the U.S. to be shockingly bad, leading to outcomes worse
than for those who went untreated for their alcohol dependence!
The NIAAA's willingness to interpret MATCH results to support ideas it could
not properly test (in the absence of a non-treatment control group) is disturbing
both because it is unscientific and because it seems to be politically
motivated. Moreover, several revisionist commentators on Project MATCH
(including the present author) have been attacked by MATCH investigators. MATCH
and the NIAAA have embargoed alternative interpretations in order to control
these results and spin them to their advantage and that of the alcoholism
establishment.
The results that are consistent across both MATCH and NLAES are that (1)
minimal or no treatment produces outcomes that are equal to/better than those
from longer/standard treatments; (2) patient traits and initiative are far more
important than treatment type or intensity for recovery; (3) reduced drinking is
the most common outcome for alcohol-dependent individuals, an idea that has been
verboten on the American alcoholism scene (Peele, 1992).
THE BASIC PROJECT
Project MATCH Overview. MATCH was organized by the National Institute on
Alcohol Abuse and Alcoholism to assess the impact of three different types of
alcohol treatment (Coping Skills, Motivational Enhancement, and 12 Step) with
special reference to patient characteristics that might predict better outcomes
for each treatment for different types of alcoholics. Treatment was on an
outpatient basis (for a purely outpatient group and an aftercare to hospital
treatment group). Subjects were treated for 3 months and outcomes were measured
at three-month points until a year after treatment. The two primary outcome
measures were days abstinent and drinks per drinking day (Project MATCH Research
Group, 1997).
Project Staff and Resources. The cost of Project MATCH was originally
placed at $27 million. However, John Allen, an NIAAA administrator, has since
put the cost at $35 million (Jeffrey Schaler, private communication, May, 1997).
The training manuals created by MATCH include a foreword by Enoch Gordis
announcing: "Researchers in Project MATCH are among the most senior and
experienced treatment scientists in the field." Overall, MATCH involved up
to 130 clinical professionals in its treatment, administration, and analysis
components.
Subjects. The study began with 1,726 subjects, almost all of whom
(>95%) measured alcohol dependent. Potential subjects were assessed for
alcohol abuse/alcohol dependence according to DSM-III-R, but were excluded if
they had concurrent drug dependencies (even though "combined alcohol and
drug abuse show up as the most frequent problem at admission to substance abuse
treatment"; SAMHSA, 1997). Initially, 4,481 subjects were identified. At
initial screening, 459 declined to participate because of the
"inconvenience" of treatment (which the Project MATCH Research Team,
1997, p. 11, asserted was "attributable to logistical considerations rather
than... motivation"). Other potential subjects were excluded for
"failure to complete the assessment battery; residential instability; legal
or probation problems, etc.," but no figure is given for how many fell into
each category.
Thus, subjects were volunteers with better than average prognosticators
(e.g., residential stability; not also abusing drugs). But the study report did
not compare patients who were treated to those who were eliminated from the
study or to alcoholics in general. Nonetheless, the Team contended, "nor is
there reason to believe that the recruitment procedures failed to provide a
broad range of clients typically seen in these types of clinical settings"
(p. 11).
About 10 years ago at the conference "Evaluating Recovery Outcomes"
(University of California, 1988, p. 23), MATCH principal investigator Richard
Longabaugh commented on a study at a private treatment center [Edgehill Newport]
which found that "66 percent of the patients in the program were
continuously sober at a one-year follow-up. However, the program report was
limited to treatment of socially-stable patients... [along with other filters].
Was this population representative of the population they were treating?"
Longabaugh contended that since the research did not analyze excluded subjects,
"skeptics like myself" had to conclude it was worthless as a
comparative assessment of treatment.
Treatment Delivery. Treatment was delivered individually on an
outpatient basis. Delivery involved 12 weekly sessions, except for motivational
enhancement, which was four sessions. Subjects on average completed only
two-thirds of their sessions (which seems like 3 sessions for motivational
enhancement and 8 sessions for the other two therapies). Treatment protocols and
standards for therapist certification were developed; all sessions were
videotaped and 25 percent were monitored by supervisors. The care and quality
control of Project MATCH therapy differs substantially from standard treatment
provided for alcoholism patients in the U.S. Jon Morgenstern, of the Rutgers
Center of Alcohol Studies, has observed alcohol counselors in regular treatment
settings and reports their standard of therapy is extremely poor (personal
communication, early 1997, at a PBS production meeting).
Client Measures. Treatment lasted 12 weeks with three-month
assessments up to 15 months. Ten primary client characteristics were measured
and reported (e.g., conceptual level, motivation, psychiatric severity, gender).
Additional secondary characteristics not yet reported were also measured,
including DSM diagnostic categories, self-efficacy, alcohol dependence and seven
other traits and "several higher order and global matching
hypotheses."
Drinking Results. Subjects substantially reduced drinking intensity
and frequency of drinking across all treatments, but relatively few did not
drink at all. Overall, drinking fell from an average of 25 days to 6 days per
month and amount consumed on drinking occasions was also reduced. About 20
percent of the outpatient group and slightly over a third (35%) of the aftercare
group abstained throughout the year follow-up. However, only 40% of aftercare
and 46% of outpatient subjects drank heavily for three straight days during the
year follow-up. In other words, a third of outpatient alcoholics drank without
bingeing compared with a fifth who abstained.
Treatment and Interaction Effects. There were no significant
differences in drinking days overall or in any month or any other main effects
among the treatment groups. Sixteen hypothesized interactions between the ten
client characteristics and three treatment types were conceived. In the
aftercare group, no significant impact on drinking outcomes was found for any of
these interactions. In the outpatient group, less psychiatrically severe
subjects had 4 more abstinent days per month on average in 12-Step than in
Coping Skills treatment.
Thus, 64 interactions were tested -- 16 (patient x treatment interactions) x
2 (outpatient v aftercare) x 2 outcomes (drinking days v # drinks on drinking
days) -- and one of 64 proved significant, an interaction involving two of the
three treatments that was not explicitly hypothesized. When large numbers of
hypotheses are tested, some will be significant by chance alone. Thus, the null
hypothesis that matching has no significance for outcomes was supported by this
study. There were significant client characteristic effects, however -- for
example, among outpatients, higher motivation led to significantly better
drinking outcomes, while in both the outpatient and aftercare groups greater
social support for drinking (presumably excessive) predicted worse outcomes.
CONCLUSIONS
- "The largest, statistically most powerful, psychotherapy trial ever
conducted," and also by far the most expensive, produced little new
information.
- Research limitations -- including a highly selected client population and
unusually high level of quality control of treatment -- make generalization
of these results dubious. "The overall effect of being part of Project
MATCH, with extensive assessment, attractive treatments, and aggressive
follow-up may have minimized naturally occurring variability among treatment
modalities and may, in part, account for the favorable treatment
outcomes" (Project MATCH Research Team, 1997, p. 24).
- The principal result of this study was that modest treatment contact
produced substantial and enduring drinking reductions among an alcohol
dependent population. Motivational enhancement involving 4 or fewer sessions
produced results as good as treatments involving several times as many
sessions.
- While no treatment characteristics were significant, and virtually no
treatment-patient matches, psychological and contextual traits of alcoholics
were significant for outcomes.
- Treatment outcomes were conceived primarily as successful reduction in
drinking, which is utterly at variance with treatment goals as usually
conceived in the U.S., where 99 percent of programs urge abstinence (Roman
& Blum, 1997).
THE LARGER CONTEXT AND THE AFTERMATH OF PROJECT MATCH
Treatment Works!--NOT!
A June, 1996 presentation of MATCH results and a December, 1996 MATCH press
conference were highly publicized (cf. Leary, 1996; Peele, 1996). MATCH
principals and NIAAA director Gordis emphasized the remarkable success of
alcoholism treatment. According to Gordis: "The good news is that treatment
works. All three treatments evaluated in Project MATCH produced excellent
overall outcomes" (Bower, 1997, p. 62). MATCH's lead researcher, Thomas
Babor, of the University of Connecticut, declared "participation in any of
the MATCH treatments would be associated with marked positive change" (Alcoholism
& Drug Abuse Week, 1997).
The effectiveness of treatment is heavily promoted by government agencies in
conjunction with the treatment industry in the U.S. "Treatment Works!
Month" is celebrated on the Internet (www.health.org/csat/) and other
media: "Designed by SAMHSA (Substance Abuse and Mental Health Services
Administration)/CSAT (Center for Substance Abuse Treatment) with the cooperation
of the National Association of Alcoholism and Drug Abuse Counselors (NAADAC),
these promotional materials will help educate people throughout your state,
county, city or community about the true value of treatment and the fact that it
really works." If treatment works in the U.S., then 12-step therapy must be
highly successful. As NIAAA MATCH coordinator Margaret Mattson concluded:
"The results indicate that the Twelve Step model, which is the most widely
practiced treatment in the U.S., is beneficial" (Mattson, 1997).
But clinical research has not found that all treatments are equally
effective. Tolling decades of controlled research on alcohol treatment, Miller
and his colleagues rated brief interventions, social skills training, and
motivational interviewing highest in effectiveness, while general alcoholism
counseling and education lectures were at the bottom. Rated at the bottom of the
list of treatments without sufficient evaluations to be reliably tested was
Alcoholics Anonymous. Yet alcohol treatment in America comprises primarily these
disproved elements -- "The negative correlation between scientific evidence
and application in standard practice remains striking, and could hardly be
larger if one intentionally constructed treatment programs from those approaches
with the least evidence of efficacy" (Miller et al., 1995, p. 33).
Another NIAAA research project provided an actual comparison between treated
and untreated alcoholics, unlike MATCH. This is the National Longitudinal
Alcohol Epidemiologic Survey (NLAES) of subjects in the general population who
were assessed as alcohol dependent, and who either received or did not receive
(the large majority) treatment. Its results were:
NLAES Data on Alcohol Dependent Subjects
| Outcome categories |
Treated (n=1,233) |
Untreated (n=3,309) |
| < 5 years since onset dependence |
| abuse/dependence |
70% |
53% |
| abstinent |
11% |
5% |
| drinking w/o abuse/dependence |
19% |
41% |
| 20+ years since onset dependence |
| abuse/dependence |
20% |
10% |
| abstinent |
55% |
30% |
| drinking w/o abuse/dependence |
24% |
60% |
| Source: Dawson (1996) |
Thus, a study designed and conducted by the NIAAA to determine actual
experiences of American alcoholics yields a picture far different from the
optimistic results projected by NIAAA and Project MATCH officials and the
Treatment Works! coalition: i.e., those entering alcohol treatment actually fare
worse than untreated alcoholics.
Although all subjects in NLAES were alcohol dependent, treated subjects had
somewhat more severe symptoms than untreated subjects. But the goal of
government agencies and private treatment providers of getting untreated
alcoholics into treatment finds no justification in these NIAAA data. The most
obvious results of NLAES are (1) alcohol dependence diminishes over time in both
treated and untreated groups, and such "maturing out" dwarfs any
benefit of treatment; (2) while treatment encourages abstinence, it suppresses
the moderation of alcohol dependence that occurs naturally in the majority of
cases, so that more treated alcoholics continue to drink abusively. The results
of both NLAES and MATCH indicate the abstinence fixation that characterizes
American alcoholism treatment is deeply dysfunctional.
SPINNING PROJECT MATCH
The NIAAA faced in NLAES and MATCH a combination of embarrassing results: the
most expensive treatment study ever conducted was a dud, while NIAAA research
shows that alcohol treatment in the U.S. doesn't work well. MATCH researchers
and the NIAAA acknowledged that "These findings challenge the notion that
patient-treatment matching is necessary in alcoholism treatment" (Gordis
quoted in Leary, 1996). The NIAAA's Mattson (1997), a major "matching"
backer, declared, ".... based on the main findings of Project MATCH,
matching seems to add little to improving treatment...."
But when outsiders commented on MATCH results, MATCH researchers screamed
murder. The first announcement of results in Washington DC in June, 1996 made
clear the virtual absence of significant matching relationships, while Gordis
said the results showed alcoholism treatment worked well. When psychologist
Jeffrey Schaler gave his own interpretation of MATCH results on Internet lists,
Ronald Kadden, writing as Chair of the Project MATCH Steering Committee,
objected to Schaler's discussion (Schaler, 1996). This quasi- governmental
communication charged that Schaler falsely stated that Mattson had confirmed
Schaler's summary of MATCH results. The NIAAA later conceded that she had indeed
done so.
In my own case, a MATCH researcher, Richard Longabaugh, of Brown, wrote on
the APA addiction list server (this quote, which is fairly incomprehensible, is
exact):
I am a Project MATCH P.I., who has followed much of the correspondences on
this list server regarding Project MATCH results. Contary [sic] to Stenton
[sic] Peele's conclusion, the results of Project MATCH are far from concluded.
There are at least two more papers (one under review, and one in preparation)
focusing on the primary match of findings. That should be digested. Only then
do I think we will have a sufficient view of the finding's (sic) to evaluate
MATCH's contribution. To the alcohol treatment knowledge base, I'd say
publications of these results are about a year away. On the other hand,
discussion is 'livelier' without the facts. (APA Division 50 list server,
April 16, 1997)
The NIAAA's and other "insider" researchers' reactions to outside
critiques is predictable in terms of how bureaucracies behave. But it is
nonetheless startling to see researchers claim that others cannot interpret
their data, even as NIAAA administrators and MATCH researchers do exactly that
publicly! According to Longabaugh, for instance, non-MATCH investigators should
not respond to interviews and published comments by Gordis, Babor, and Mattson
until at least another year, despite the highly detailed, 22-journal-page
research article the Team has published.
The MATCH situation calls to mind the Dead Sea Scrolls, to which "access
[was] ... tightly controlled by a small circle of scholars, who ... built their
careers on translating and analyzing the 2,000-year-old religious works"
("Resurrection of the Dead Sea Scrolls," 1991). Here, a government
agency and its representatives are trying to suppress free analysis and
interpretation of federally funded research. Another case of suppression of free
inquiry and exchange involving alcohol was recently revealed in regard to the
NIH's refusal in 1972 to allow Harvard anthropologist Carl Selzer to publish
data revealing that moderate drinkers had less heart disease than abstainers
(Altman, 1997; Selzer, 1997). This cannot be tolerated by either science or a
free society.
REFERENCES
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treatment approaches (2nd Ed., pp. 278-291). Boston: Allyn and Bacon.
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Times, pp. C1, 8.
Bower, B. (1997, January 25). Alcoholics synonymous: Heavy drinkers of all
stripes may get comparable help from a variety of therapies. Science News,
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© 2000 Stanton Peele. All rights reserved.
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