How community features enhance content sites
For both news sites (CNET.com, CNN. com, Weather.com) and entertainment sites (Discovery.com, ESPN.com), community features boost performance on several key metrics. Users of community features visit sites more often than nonusers do, as well as spend more time, view more pages, and remain more loyal. As a result, sites can sell subscription services, offer advertisers a more targeted audience, and mine valuable market data.
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