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Here are some relevant articles about the "health industry and the internet" found in various publications that you might find helpful.

  1. The Case for Online Communities - Remember virtual communities—the business model that was supposed to make World Wide Web–based companies profitable? Just another overhyped myth from the days of bubbledom, right? Not so fast: research from McKinsey and Jupiter Media Metrix shows that community features create substantial value for both content and retail sites. (12-17-01)

  2. Prescription for Change - WSJ - Drug companies are slowly starting to warm up to the web as a place to advertise. (4-23-01)

  3. Net Health Info Needs Hefty Facelift - Reuters - Consumers looking to the Internet for health information better be prepared to weed through scores of marginally related Web pages and do so with a dictionary at their side. (look for comments at bottom of the story on how HealthyPlace.com has effectively dealt with this issue.) (5-22-01)

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